Merchant Resellers > Resellers Pricing Policy
Merchants can now configure pricing policies for reseller markets. This feature gives merchants the flexibility to control how reseller partners are charged for products either by setting a flat rate or applying a percentage discount.
Pricing Policy Options
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Flat Rate Pricing
- Merchants can set a flat cost per item for resellers.
- The flat rate defined by the parent merchant will appear in the reseller’s Product page under Cost Price.
- Example: A flat rate of $5.00 per meal is charged to all resellers, regardless of market pricing.
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Percentage Discount Pricing
- A discount percentage can be applied to a product.
- The system will take the highest price for the menu item across markets and apply the discount to that rate.
- The discounted rate becomes the reseller’s meal rate per item.
- Example: If the highest price for a dish is $12 and a 20% discount is set, the reseller cost will be $9.60 per meal.
Why Use Pricing Policies?
- Helps food merchants standardize costs for resellers.
- Enables tiered pricing models (flat vs. discount) depending on the reseller relationship.
- Provides flexibility in wholesale or partner pricing strategies.
To configure this, head over to Merchant Reseller > Resellers > Resellers Pricing Policy.

Important Notes:
- Pricing policies are reseller-specific; they do not apply globally to all resellers.
- Resellers will only see the final Cost Price determined by the parent merchant’s policy.
Need more help? Send us an email at support@getprado.com and we'll be happy to assist you!