Photo Guidelines

Types of Images:

  1. Menu Hero Image 
  2. Product Card Image
  3. Product Details Page Images 
  4. Landing Page Block Images

Overview: The menu hero image is the first thing customers see when entering the menu. The Menu hero image is a great opportunity to showcase a bold and colorful image that really showcases your products and brand in one image. 

Default size: 

  • Display size: 1440 x 400
  • Upload size: 2880 x 800

Note: We always upload images at 2x their display size for best quality 

Tips: 

  • Zoomed out images 
  • Overhead shots
  • Show multiple meals in one shot 

Product Card Image

Overview: The product card is the photo that will appear on the menus (sample, main, and subscription), it is the first view of the product customers have when they come to the menu. This is the place to showcase the product itself in a simple way. 

Default size: 

  • Display size: 267 x 200
  • Upload size: 534 x 400

Square size: 

  • Display Size: 267 x 267
  • Upload Size: 534 x 534 

Note: We always upload images at 2x their display size for best quality 

Tips: 

  • Product card images are rectangular or square in shape and always landscape view 
  • Shooting dishes overhead with space around the dish is best, this way you can center the dish in the product card

Product Details Images

Overview: The product details page is a great place to go into more details about the product. With descriptions, nutritional info, how to eat, cook, etc., it is also the place to showcase various product images from more zoomed-in angles to environment shots. 

Default size: 

  • Display size: 384 x 384
  • Upload size: 768 x 768

Tips: 

  • Best to upload minimum 2 images, can upload up to 5 images 
  • Images can be a mixture of a rectangle and square shots 
  • Use zoomed-in shots and various angles 
  • Good place to use environment shots 
  • Good place to use solid background shots 

Landing Page Block Images 

Overview: Landing pages are great for telling your brand's story and sharing visuals showcasing it. There are various blocks that can be used to tell your story and promote products with visuals and text

Default size: 

  • Display size: 722 x 532
  • Upload size: 1444 x 1064

Tips: 

  • Lifestyle images, environment images, behind-the-scenes images, cooking images, serving customers images, etc. 
  • Best to use bright and colorful shots

 

Note: We always upload images at 2x their display size for best quality 

 

Need more help? Send us an email at support@getprado.com and we'll be happy to assist you!

 

 

 

 

 

 


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