What is a market?
A market refers to an area with multiple store locations where customers can place an order for delivery, pickup, or in-store. It acts as a central hub which means the Settings for this market will be applied by default to the locations added to it.
For example, I can name my market as "Texas" and within this market, I will add every store location I have within the state of Texas that goes with the same fulfillment settings. In case I have other stores in Texas that go with a different fulfillment, then I can easily create another market for the ones with a different setup.
If you'd like to know more about Fulfillment Settings, you can visit How do I set up my fulfillment?
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